How to Customize the WooCommerce Checkout Page (No Code Guide)

Why customize the checkout page?

The checkout page is where revenue happens. A confusing, bloated, or slow checkout directly costs you sales. Studies show that 70% of online shopping carts are abandoned, and a complex checkout process is the #2 reason (after "just browsing").

Customizing your checkout to be cleaner, faster, and more trustworthy can significantly improve your conversion rate - and you don't need to write a single line of code.

Built-in WooCommerce checkout settings

Before installing any plugin, check what WooCommerce offers natively.

Enable guest checkout

WooCommerce → Settings → Accounts & Privacy

• Check Allow customers to place orders without an account
• This removes the registration requirement and reduces friction

Simplify the coupon field

WooCommerce → Settings → General

• Uncheck Enable the use of coupon codes if you don't use coupons
• This removes the coupon field entirely and prevents "coupon hunting" abandonment

Or, if coupons are part of your strategy, keep them enabled and consider requiring a coupon with GateCoupon for access-controlled stores.

Configure shipping options

WooCommerce → Settings → Shipping

• If you only ship to one country, hide the country selector
• If you offer free shipping, make it the default option
• Hide shipping calculator on the cart page if it causes confusion

Adjust tax display

WooCommerce → Settings → Tax

• Choose whether to show prices including or excluding tax
• Display tax totals as a single total rather than itemized (less visual clutter)

Remove unnecessary checkout fields

The default WooCommerce checkout has 15+ fields. Most stores don't need all of them.

Fields you can likely remove

• Company name: unless you sell B2B
• Address line 2: rarely needed
• Phone number: unless required for shipping
• Order notes: unless you offer customization

How to remove fields (no code)

Install the free Checkout Field Editor for WooCommerce plugin:

1. Plugins → Add New → Search "Checkout Field Editor"
2. Go to WooCommerce → Checkout Fields
3. Disable or remove fields you don't need
4. Reorder remaining fields for a logical flow

Recommended field order

1. Email (most important - captures the lead even if they abandon)
2. First name, Last name
3. Country (if multiple)
4. Street address
5. City, State/Province, Postcode
6. Payment method

Add trust signals

Trust badges and security indicators increase checkout completion rates by 10-30%.

SSL certificate

Ensure your site has HTTPS. Most hosts provide free SSL via Let's Encrypt. WooCommerce shows a padlock icon when SSL is active.

Payment gateway logos

Display recognizable payment logos (Visa, Mastercard, PayPal, Stripe). Most payment gateway plugins add these automatically, but verify they appear.

Money-back guarantee

Add a short guarantee statement near the order button. Example: "14-day money-back guarantee. No questions asked."

Customer reviews or testimonials

A short testimonial snippet near the checkout button builds confidence. Many review plugins offer a checkout widget.

Customize the checkout button

The default "Place order" button is functional but generic.

Change the button text

Some A/B tests show that more specific text converts better:

• "Complete Purchase" (clear action)
• "Pay $49.00 Now" (shows exact amount)
• "Get My Order" (ownership language)

The Customize WooCommerce plugin or a simple WooCommerce filter can change this.

Require a coupon for checkout

A unique customization: instead of just offering coupons, you can require one. GateCoupon adds a server-side validation that blocks checkout unless a valid coupon is applied.

This turns your WooCommerce store into an:

• Invite-only shop: customers need a coupon code to buy
• B2B store: wholesale buyers enter their access code
• Pre-launch store: only early supporters with the code can order

Setup takes 2 minutes, no code required. GateCoupon works from the WooCommerce settings panel.

Use the block-based checkout (WooCommerce 8+)

WooCommerce 8.x introduced a new block-based checkout that's faster, more customizable, and mobile-optimized.

Benefits of the block checkout

• Drag-and-drop field arrangement in the block editor
• Faster page loads (React-based, no full page reloads)
• Built-in address autocomplete
• Better mobile experience
• Express payment buttons (Apple Pay, Google Pay) at the top

How to switch

1. Edit your Checkout page in WordPress
2. Remove the classic [woocommerce_checkout] shortcode
3. Add the Checkout block from the block inserter
4. Customize the layout using the block editor

Note: some plugins don't yet support the block checkout. GateCoupon PRO includes full WooCommerce Blocks compatibility.

Optimize for mobile

Over 60% of e-commerce traffic is mobile. Your checkout must work perfectly on small screens.

Mobile checkout checklist

• Large, tappable input fields (minimum 44px height)
• Appropriate input types (type="email", type="tel", inputmode="numeric" for ZIP)
• No horizontal scrolling
• Sticky "Place order" button on long forms
• Collapsed order summary (expandable on tap)

Test on real devices

Use Chrome DevTools mobile emulation for quick testing, but always verify on actual phones. Pay attention to:

• iOS Safari keyboard behavior
• Android Chrome autofill
• PayPal mobile redirect flow

Conclusion

Customizing your WooCommerce checkout doesn't require code. Start with built-in settings (guest checkout, simplified fields), add trust signals, and consider the block-based checkout for a modern experience. For access-controlled stores, GateCoupon adds coupon gating without any coding. Every improvement to your checkout page directly impacts your bottom line.